Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think of it as not unlike Facebook Custom Audiences for the real world. The company says […]