simplifying

Simplifying Google Analytics configuration with Google Tag Manager

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process simple, even when modifications to the Analytics code are required. Google Tag Manager (GTM) allows you to deploy Google Analytics tracking without adding any further […]

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Google is Simplifying its Ad Auction with a Single Bid Process

SEO BLOG / Good To SEO

Google is looking to simplify its ad bidding process by moving to a single, first price submission process. Source link

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Mobile, Facebook: Privacy, Legal: Privacy, Mobile Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confusing privacy controls and ending its third party “Partner Categories” program, which allowed the importation of third party “offline” data for targeting. Facebook issued a short statement about the end of Partner

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