Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building on the direct-marketed trails blazed by Ginsu knives and Time Life Books, this type of product — like Dollar Shave Club, Casper mattresses and Quip toothbrushes — is sold through websites and delivered either digitally or …

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