SiriusDecisions

SiriusDecisions Recognizes Monster, Genesys, and Oracle as Winners of the 2019 Return on Integration (ROI) Awards

Press release content from Business Wire. The AP news staff was not involved in its creation. Click to copyhttps://apnews.com/Business%2520Wire/a7a039bf50804befb8f3b8435046e011 WILTON, Conn.–(BUSINESS WIRE)–Apr 4, 2019–SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, has announced the winners of its annual Return on Integration (ROI) Awards series. Each ROI winner will detail its successful initiatives and outcomes in …

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Forrester decides to buy SiriusDecisions

One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm SiriusDecisions. The deal, which is expected to close in January, will cost the Cambridge, Massachusetts-based Forrester $245 million in cash. ‘Demand Waterfall.’ Forrester’s reports on various business, technology and marketing topics are designed for …

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Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share …

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