The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, […]
Are you looking for a way to generate recurring revenue online? How about creating a subscription site? A subscription site is where you have products that customers can access by making payments on a regular basis, for example – every month. Many subscription offerings also have yearly options or for a fixed time period such
Photo: Contributed Whatever you are interested in these days—and especially these days with all this time on your hands—you will be able to improve your skills in that field through Lynda.com. The Okanagan Regional Library offers the impressive resource through its e-library, which all card-carrying members are able to access for free. Photography? Lynda.com has
Okanagan Regional Library offers vast educational site Lynda.com – Think Local Read More »
In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an unfriendly snare drum beating in your brain. In 2018, Google told webmasters that if you have a non-HTTPS website, you risk losing traffic and this
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Get your Scrub[hub] on with Pornhub Pornhub Wash your hands. Wash your hands.Wash your hands with a baby shark. Then wash your hands with Raging Idiots. Alanis knows what’s up. The CDC has been quite adamant that the best way to fight the novel coronavirus and COVID-19 is to simply wash your hands. Wash your
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Last week, I launched COVID Good News, a news aggregator with a simple mission. We share good news stories focusing on the people who are helping the world through the pandemic and the science that points a way forward. I described the process of launching the site quickly in an earlier post. I believe the
How would you promote my new site (COVID Good News)? : marketing Read More »
When was the last time you visit a website and it took a few seconds to load? You might not remember exactly, but I’m sure you weren’t too happy with the wait. Wow… how impatient we all have gotten over the years! Remember how long everything took back in the age of dial-up? Well, those
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What Do We Really Know About SEO?: Even after the success marketing professionals have had driven by search engine optimization, there are plenty of aspects of SEO that are still unknown and being tested. The major search engines haven’t disclosed the details behind why some websites rank higher than others or which site attributes are
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