Amazon scoops up Sizmek’s Ad Server and DCO business, carving out a space in the walled garden triopoly

Amazon closed in on a deal Friday to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount. The acquisition builds on Amazon’s mounting efforts to take on Google and Facebook’s duopoly as a dominant ad server. Sizmek filed for bankruptcy in March of this year, weakened by the competition of …

Amazon scoops up Sizmek’s Ad Server and DCO business, carving out a space in the walled garden triopoly Read More »