Skift

Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right? – Skift

As Chinese online travel agency Ctrip gets set to change its name to Trip.com Group Ltd. next month, the company — and the world — may not be fully aware of the very hot-and-cold history of the brand under a half dozen or so owners over 23 years. The hit-or-miss track record of companies using …

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Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App – Skift

Skyscanner, owned by Chinese travel giant Ctrip, will close Trip by Skyscanner next month, marking the end of the user-generated travel planning mobile app and website founded in 2010 under the brand Gogobot. Skyscanner pulled the plug at a time when consumers don’t want to visit yet another travel website when they already visit so …

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TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time – Skift

TripAdvisor is contemplating the introduction of a loyalty program, and is taking steps to increase engagement from its members as part of a plan to counter the reduced free traffic the company got from Google in the second quarter. Company officials called out the lower search engine optimization traffic from Google in the quarter that …

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Here Are Travel’s Big Winners in an Antitrust Crackdown on Big Tech – Skift

Suddenly there is a glimmer of hope that the travel industry can get some relief from nearly mandatory fees: paying for ads in Google search and in its hotel and flights shopping services to get visibility. That’s because Google, Facebook, and Amazon could reportedly face tough antitrust enforcement from U.S. regulators, as well as an …

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Amadeus Begins Powering Next-Gen Airline Selling Via Online Agencies – Skift

Many airlines have unbundled plane tickets to sell a range of extras, such as early check-ins and Wi-Fi access, on their websites. But they’ve struggled to persuade travel agencies and tech vendors to sell their fares and extras in similar ways. Corporate travel agencies have made halting progress toward meeting airline demands. For example, earlier …

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Expedia Faces Stiff Headwinds in Rebranded Short-Term Rental Business – Skift

All acknowledge that alternative accommodations is a hot category, but Expedia Group’s short-term rental business, rebranded from HomeAway to Vrbo, is cooling Expedia’s financial performance. In an earnings call about its first-quarter results Thursday, Expedia Group CEO Mark Okerstrom said its short-term rental business of vacation homes and apartments is facing search engine optimization headwinds …

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