Skills

How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs

How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs

If anyone has the innate ability to drive change within the enterprise as a whole, it’s the marketing folks. After all, marketers are deeply interested in decoding human behavior, connecting with people, and building bridges of understanding. We spend our careers working to become masters of perception, persuasion, and conversion. So why is it that …

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PR Industry Survey: The Tactics and Skills Rising in Importance

PR Industry Survey: The Tactics and Skills Rising in Importance

Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. The report was based on data from a survey conducted in February and March 2020 among …

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Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

If your salespeople aren’t effective presenters, they’ll never achieve their full potential, even if they’re already good at selling. Which is why it’s critical that you understand and monitor this vital skill. Here’s how to measure and evaluate sales presentation skills, whether you’re trying to motivate an underperforming rep, increase already decent close rates, or …

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Future-proof your resume: The top 5 digital marketing skills to learn now

Future-proof your resume: The top 5 digital marketing skills to learn now

If marketers want to keep up with technology, a commitment to continuous learning must be part of their 2020 professional development plans. As remote working is increasingly becoming our new normal given the current state of the world, it also becomes increasingly clear how unprepared our current marketing workforce is for a digitally-fuelled future of …

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