Skills

How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs

If anyone has the innate ability to drive change within the enterprise as a whole, it’s the marketing folks. After all, marketers are deeply interested in decoding human behavior, connecting with people, and building bridges of understanding. We spend our careers working to become masters of perception, persuasion, and conversion. So why is it that […]

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PR Industry Survey: The Tactics and Skills Rising in Importance

SEO BLOG / Good To SEO

Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. The report was based on data from a survey conducted in February and March 2020 among

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Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

SEO BLOG / Good To SEO

If your salespeople aren’t effective presenters, they’ll never achieve their full potential, even if they’re already good at selling. Which is why it’s critical that you understand and monitor this vital skill. Here’s how to measure and evaluate sales presentation skills, whether you’re trying to motivate an underperforming rep, increase already decent close rates, or

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5 skills for your post-coronavirus career

SEO BLOG / Good To SEO

In the past three weeks alone, 15 million people, or 10% of the workforce, have lost their jobs due to the economic slowdown caused by the COVID-19 pandemic. In total, more than 26 million people filed for unemployment benefits since the start of the crisis, a staggering number that is only expected to grow in

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CX Skills Series: Business Acumen

SEO BLOG / Good To SEO

Register to the webinar for your region Australia: 28th April @ 11am AEST Europe: 28th April @ 11am BST North America: 28th April @ 11am EDT Customer experience doesn’t sit in a vacuum. To succeed, it needs to be a living part of the wider organization – and that means you need some serious business

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CX Skills Series: Analytics

SEO BLOG / Good To SEO

Register to the webinar for your region Australia: 28th May @ 11am AEST Europe: 28th May @ 11am BST North America: 28th May @ 11am EDT There’s more to customer experience than analytics – but it’s a great place to start! With the ever-growing data mountain that encompasses most corporations, it’s imperative to have an

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CX Skills Series: Execution

SEO BLOG / Good To SEO

Register to the webinar for your region Australia: 30th June @ 11am AEST Europe: 30th June @ 11am BST North America: 30th June @ 11am EDT Gathering data, churning out insight and coming up with grand plans is all very well but eventually, someone has got to make something happen. You need a design thinker

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CX Skills Series: Influencing

SEO BLOG / Good To SEO

Register to the webinar for your region Australia: 29th July @ 11am AEST Europe: 29th July @ 11am BST North America: 29th July @ 11am EDT Shocking though it might be, few people were ever really persuaded to make a decision by a change in NPS® score. Which means that to get people across the

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How To Build Landing Pages in Minutes without Coding Skills or a Designer

Business, videos / Good To SEO

Let’s face it. Building a new website can take great deal of time and a lot of money. When you need to expand the site, you may be stuck working with a clunky website editor, or you might end up hiring a professional designer to do it for you. This is where Aweber’s new Landing

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Future-proof your resume: The top 5 digital marketing skills to learn now

SEO BLOG / Good To SEO

If marketers want to keep up with technology, a commitment to continuous learning must be part of their 2020 professional development plans. As remote working is increasingly becoming our new normal given the current state of the world, it also becomes increasingly clear how unprepared our current marketing workforce is for a digitally-fuelled future of

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