Some jobs are easy to define and prepare for: Want to be an engineer? Go to school and get an engineering degree. Want to code for Google? Go to school and study computer science. What do you do when you want to be a content marketer? Go to school and study content marketing? Hmm…there doesn’t seem […]
The Discussion The evening started with David Schulhof (Red Hot Penny) talking about some of his findings. At a guest lecture last year with final year Marketing students, he asked the audience who had heard of ‘Search Marketing’. Shockingly, not one person in the 100-strong crowd raised their hand. Further investigation by Schulhof led him to discover
Generation Z is no longer on its way into the workplace—it’s already arrived. The members of Gen Z have their own style and characteristics, already influencing one-fourth of the work world this year. If you want your business to be competitive, you’ll need to adapt your training methods to Gen Zers’ style. This class of
Opinion: A writer writes, a marketer reports? – The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you’re employable if you only have one specialized marketing skill? You’re really good at it, you get
How many skills do you need to keep your job in digital marketing? Read More »
“Where you have a high variation you’re always going to have the need for human input,” says Dave Petratis, CEO of Allegion. “If your manufacturing designs or products have very little labor input, let’s say like a cell phone, you can automate that. But where you add variation to the product that’s being developed or
Automation Will Not Kill the Need for Human Skills In Manufacturing, Says Allegion CEO Read More »
3 Skills Every Content Team Needs for 2019 and Beyond Social Media Today The need for *content* continues to grow, with many companies now making it an integral part of their digital marketing strategy. In 2018, 53% of businesses … Source link
3 Skills Every Content Team Needs for 2019 and Beyond – Social Media Today Read More »
For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people. But for some, that just isn’t enough. That’s why we offer immersive pre-conference workshops hosted by recognized experts in SEO, PPC, and social media
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You’ve probably heard the expression before that some people are just born leaders. While I do think some of us are born with an instinct for commanding attention and providing direction, that doesn’t mean leadership boils down to pure genetics. In fact, I think it’s something you have to work on. It’s something you have
7 Practical Ways to Improve Your Leadership Skills Read More »
How does digital strategy evolve at large scale B2B organisations? You may assume that unlike start-ups, many of these corporates have legacies and rules and regulations that make their digital transformation difficult. However, Electrocomponents – which trades as Allied Electronics in North America and RS Components across the world, and is thought to be the
Google will be offering free workshops at libraries in three cities in Iowa next month: Des Moines, Council Bluffs and Davenport. The company announced last Friday it will host three separate one-day events in Iowa from April 15-17 as part of the company’s Grow with Google initiative. The workshops are designed to help teachers, small
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