Skills

Marketing Technology | Human Skills Become Even More Valuable in 2020

Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh. The Wall Street Tech article, “Women And Children First: Technology And Moral Panic” shares that when trains were first introduced to the public there was a fear that women shouldn’t ride them

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People skills vs. martech skills: You don’t have to choose

As marketing technology continues to underpin nearly every aspect of our work, marketers have to juggle efforts to not only become more adept at using martech, but to give ample focus to developing the people skills that improve their relationships with customers and other departments within their own organizations. Striking the balance isn’t easy, and

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10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice

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5 Considerations for Your Employee Digital Skills Training Program

PHOTO: AFGE Addressing a skills gap in the workforce has become serious business. It was the number 1 answer for talent developers in LinkedIn Learning’s 2019 Workplace Learning Report. Researchers called 2019 the breakout year for talent development. While the jury’s out on that one — we’ll probably see what the studies from 2019 workplace

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