Skills

Sharpen your digital marketing skills with an SMX Advanced workshop

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there. Join us in Seattle on Monday, June 11, for a deep dive into one of six […]

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Microsoft is Now Offering AI Certification Courses, Job-Ready Skills and Real-World Experience Included

Professionals wanting to polish their skills or add machine learning to their resume can now do so via the Microsoft Professional Program. Recognizing the need for companies to train their employees in the latest AI trends, the software giant is now offering a series of courses to the public that comes with “a digitally shareable,

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Entrepreneur Cruise Teaches Business Skills in Paradise – Small Business Trends

If a stimulating environment get’s your entrepreneurial juices flowing, the Entrepreneurs Cruise taking place from April 22-29 may be an option for you. On your way from Florida to destinations such as Philipsburg, St. Maarten; San Juan, Puerto Rico; and Labadee, Haiti you will be with professionals who will teach you the latest innovative technologies,

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When Hiring an SEO Pro, Look for These 11 Skills

Hiring a search engine optimization professional is challenging. It’s relatively easy for a would-be practitioner to portray “book-learning” as actual, on-the-job experience. But I’m a firm believer in the importance of soft skills — personal qualities that enable someone to work well in a role with others. After all, experience can be acquired on the

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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,

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How to Boost Your Marketing Analytics Skills

Subscribe. These two curated newsletters gather up a slew of great articles and resources about applied analytics, especially applied marketing analytics. The Full Monty: This is a curated newsletter and/or a podcast. There are plenty of analytics-related articles mentioned here and a ton of other stuff of interest to marketers. Azeem Azhar’s Exponential View: This Sunday newsletter

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Google Assistant to get multiple new languages, distribution and skills

Google is further ramping up the distribution, scale and capabilities of its Assistant. It’s adding languages, handsets, carriers and some new cross-device tricks. Against the backdrop of intensifying smart speaker competition with Amazon and Apple, Google is taking its Assistant from eight languages to 30 by the end of 2018. In a blog post the

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