skippable

YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back

How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads — one right after the other. Currently being tested on desktop only, ad pods will soon roll out on mobile and connected TVs. The units …

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YouTube’s new TrueView for reach format makes bumper ads skippable

On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach …

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