SKU

The Supply Side: WhyteSpyder morphs into tech company with SKU Ninja

Retail commerce continues to transition into an omnichannel business with retailers like Walmart investing heavily in online and in-store pickup and e-commerce giant Amazon also looking at more brick-and-mortar stores to create omnichannel symmetry. Springdale-based WhyteSpyder, founded in 2011, also finds itself in the midst of transitioning from a content service company for retail and […]

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Using Google Data Studio to Report Gross Profit by SKU

Analytics & Data / Good To SEO

In “Using Google Analytics to Track Profitability by Product,” I explained how to import product cost into Google Analytics to calculate gross profit for each item sold. It was a tricky exercise. I received feedback and questions. In this post. I’ll break the process down by using Google Data Studio and data blending. Gross Profit

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Improve Your Accounting by Using SKU Numbers

Finance, Publisher Channel Content / Good To SEO

Your accounting and financial tracking are vital to the overall health of your business. Yet, it’s intimidating to calculate the sheer number of variables that play a role in determining your finances. Everything from the bankers you work with to the employees you hire affects profitability. And, the tiniest accounting error can significantly impact your numbers. Developing

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GroundTruth adds ‘pay per SKU’ model to its performance location products

Analytics, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG / Good To SEO

Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday, the company doubled down on the model, announcing an offering specifically for CPG

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Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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