sleepy

Xbox rolls over Nintendo to lead a sleepy August for gaming industry TV spend

The summer slump for gaming brands continued in August, with the industry’s estimated total spend coming in around $3.6 million, down from July’s $6.2 million. Xbox surpassed longtime frontrunner Nintendo to claim 30.7% of the industry outlay, followed by Rockstar Games with 28.8%. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution …

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