sloppy

Marketing Consistency: Avoid Sloppy Campaigns & Burnout

For the longest time I’d stopped running because when I ran I kept getting shin splints and sharp knee pain. The problem? I’d been running only twice a week. But when I started daily interval training, I could run 20-30 minutes every day—without pain. During one guided workout, my digital trainer coached, “Don’t worry that …

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Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are. You’ve got the right keywords, your Ad Groups are on point, and your …

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