Slow

Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow

Twitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total ad engagements were up 20% year-over-year. The platform’s ad engagement growth rate has been in decline since this time last year when it saw an 81% lift in ad engagement growth. Twitter’s U.S. ad …

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Microsoft search, LinkedIn revenue growth slow for third straight quarter

Microsoft reported better-than-expected quarterly earnings Thursday, but the two sectors of the company that matter most to digital advertisers — search advertising and LinkedIn — again saw declining year-over-year growth in the final quarter of its fiscal 2019, which ended June 30. Single-digit revenue growth for search advertising. With an increase of just 9% in …

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The rapid rise and slow fall of the Microsoft web browser

The Internet recently celebrated the 30th anniversary of the World Wide Web, but the browser that really jump-started the consumer rise of the global hypertext system was 1994’s Netscape Navigator—or simply “Netscape,” as it was more commonly known. Its existential threat to Microsoft prompted an epic war that led Microsoft to dominate desktop browsers with …

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Using Alerts in Google Analytics for Slow Site Speeds

I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings. In this post, I’ll explain how to set up Custom Alerts in Google Analytics to notify site owners of page speed problems. Site Speed Alerts The “Custom Alerts” configuration section in Google Analytics is behind the …

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