slowed

Google Play apps with 1.5 million downloads drained batteries and slowed devices

Researchers have discovered two Google Play apps with more than 1.5 million downloads engaging in a new form of click fraud that drained batteries, slowed performance, and increased mobile data usage on infected phones. The apps—a notepad app called “Idea Note: OCR Text Scanner, GTD, Color Notes” and a fitness app with the title “Beauty …

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Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2

Ad spend growth on Google search ads slowed while desktop spend on Microsoft Advertising had its strongest quarter in more than three years in the second quarter of 2019, according to performance agency Merkle. Verizon Media inventory bump. Microsoft Advertising’s gain came in large part from its deal with Verizon Media to handle all search …

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Amazon advertising growth slowed again in Q1: Does it matter?

Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while …

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Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower growth for Bing and Yahoo in Q2 came from lower CPCs for both Bing Product Ads and text ads. Google search spend growth slowed for the third …

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