Smaller

Mini-LED is here: How smaller lights could lead to big TV improvements

When it ships in October the TCL 8-Series will be the first TV to use mini-LED technology. Sarah Tew/CNET The latest new TV tech is called mini-LED, and it will be available for the first time in TCL’s 8-Series, shipping this October. With the promise of better contrast, mini-LED could offer improved picture quality compared …

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How Smaller Fashion Merchants Can Outperform the Big Guys

Smaller fashion and lifestyle businesses typically have limited budgets for marketing, personnel, and web development. To compete against larger companies, smaller businesses must focus on a niche and then execute flawlessly. I’ve spent nearly 20 years working and consulting with fashion and lifestyle companies. Here four ways smaller online companies can thrive. 4 Ways for …

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Smaller Instagram Profiles Less Likely to Use Stories, New Data Reveals

When Instagram first introduced Stories, the conversation was all about the comparison to Snapchat. Today it is a tool used by businesses, influencers and brands to reach and engage with their audience. But according to a new study from Fanpage Karma, small Instagram profiles are less likely to use Stories. The report is particularly relevant …

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Best Ad Options for Smaller Fashion Merchants

Advertising options for smaller fashion and lifestyle merchants include influencer marketing, such as on Facebook Groups. This example group focuses on fashion ideas for females over 40. Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There’s the cost of the advertising itself, as well as the expense of creating the …

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