Going viral with your content on social media is a goal of every great marketer. And being able to take advantage of someone else’s story going viral is the mark of a savvy marketing strategist. These opportunities on social media are few and far between, but when done right they provide amazing content reach. This […]
13 Smart Ways to Boost Your Content Reach with Viral Stories Read More »
So you hear that influencer marketing is a must but you don’t have $50,000 to pay a celebrity to post on Instagram. Lucky for you, there are many options out there for a company to integrate Instagram influencer marketing without blowing your entire year’s budget. In this article, you’ll learn: Why Instagram influencer marketing is
Instagram Influencer Marketing on a Smart Budget Read More »
You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager
Ecommerce analytics – Smart Insights Digital Marketing Advice Read More »
You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager
Reputation management – Smart Insights Digital Marketing Advice Read More »
You feel misguided. When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come. But in reality, you find yourself grinding. You stay up late after your 9-5
8 Old-School Blogging Tactics That No Longer Work • Smart Blogger Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Smart speaker stats, link building AI & Google doodle Read More »
Five ideas to help supercharge your marketing brief The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the mark and leaves your audience cold and indifferent. The IPA outlines three reasons why marketers
How to brief a marketing agency | Smart Insights Read More »
There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research. The data released this week is part two of a report first introduced in July. Called “The Smart Audio Report,” the data are
57% of smart speaker owners have bought something with their voice Read More »
September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10% and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid
Google is set to reveal the Pixel 2 smartphone and potentially other hardware at an event on October 4, in time for holiday shopping. While the Pixel 2 is set to be the star of the event, a prominent supporting role will be played by the new “Google Home Mini.” This is apparently Google’s answer
Google to debut ‘Home Mini’ smart speaker for $49 on October 4 Read More »
