According to a recent HRdirect Small Business Hiring Practices Survey, only 21% of small businesses require applicants to complete forms to get hired. Not having this essential part of your screening and hiring processes can be a tremendous shortcoming that hinders your success. Here’s why: Slick resumes may immediately grab your attention, but these may […]
Google (NASDAQ: GOOGL) is ditching AdWords and DoubleClick. Google Rebrands Ad Offerings In an attempt to simplify how you create and manage ad campaigns with Google, the search engine company is rebranding these services as Google Ads, Google Marketing Platform, and Google Ad Manager. The changes streamline and combine existing products in a recognition of
Google Ditches AdWords for Ads, Aims at Smarter, Mobile Search Read More »
Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack. It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have the potential to drive
5 Hacks for Creating Smarter and More Profitable Digital Content Read More »
One of the greatest benefits of social media is that it has the capacity to make us smarter and more productive. The more we’re exposed to content from various sources, the more we learn, and the more resourceful we become – and it should go without saying, that harnessing this power for your business can
5 Internal Content Sharing Tools to Make Your Employees Smarter and More Productive Read More »
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimising a Google AdWords campaign used to be simple: Some keywords are more valuable than others, so we would bid
Some rich and famous entrepreneurs have some pretty weird hobbies. Hobbies are great for relieving stress. But did you know that hobbies can also boost your intelligence? Hobbies that Make You Smarter If even the busiest entrepreneurs and billionaires can make time for hobbies, so can you. Here are five hobbies to consider. 1. Exercise Regularly
Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes,
How Marketing Automation Can Make Your Business Smarter (and Richer) Read More »
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content
Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018 Read More »
In Mark C. Crowley’s exceptional book, Lead from the Heart, he gathered a mountain of research data to answer the types of questions that have plagued managers for decades: Why aren’t my workers more engaged in their work? How do I get the best out of my employees? How do I motivate them to go above and beyond? The
Editor’s Note: This article on advanced marketing automation platforms originally appeared in The Business Debate. Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. – Webster’s Dictionary Society frowns on stereotypes, and for good reason: They may not
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