A day in the life of… founder and CEO of Smartology – Econsultancy

Mark Bembridge is founder and CEO of Smartology, the adtech company that contextually places ads on premium publisher websites. Smartology was founded in London in 2010, initially working with the BBC, FT, Independent and Evening Standard to target editorial content. In 2012, the technology was applied to advertising, with SmartMatch becoming a fully fledged platform …

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