Smarts

Marketing Smarts Podcast Interview – The Self-Reliant Entrepreneur

Author and marketing expert John Jantsch discusses his latest book, The Self-Reliant Entrepreneur, on the Marketing Smarts podcast with host Kerry O’Shea Gorgone. Jantsch shares what he means when he talks about self-reliance, and why he thinks that self-reliance is important for anyone (not just entrepreneurs!). From listening to your inner voice to seeing your …

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The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast] : Marketing Podcast

E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The more obvious use case for Amazon advertising is to drive sales directly on Amazon.com; but, considering the size of Amazon’s user base, e-commerce, B2C, and B2B marketers alike can also use the system’s targeting to reach their …

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Best Buy is stripping the smarts from Insignia smart home gadgets on Nov. 6th

Best Buy has quietly announced that the mobile app platform for controlling its Insignia brand of smart home devices will be shutting down on November 6th. The company says affected products will still function at a basic level, but any features that rely on its Insignia Connect app and platform will no longer work. The …

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Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that …

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success. …

Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast Read More »

5 ways to add smarts to your ecommerce website

You can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always been my mantra. While I haven’t always been able to achieve this, it’s still a …

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Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lou is a colorful character with a classic (East) Boston accent and a wealth of down-to-earth advice for anyone running a business. In this podcast, we covered the following topics: 1. Teamwork When people talk about “teamwork,” they often focus …

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Marketing Strategy – Marketing Smarts: Frank Days on Agile Marketing : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are “going agile,” and recounts his experience using the method. With continually mounting pressure on marketers to get more done …

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Marketing Smarts: Hubspot’s Mike Volpe on Marketing and Sales : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This Marketing Smarts podcast with Mike Volpe, CMO of HubSpot, provides insight on how one might enable and encourage sales and marketing to work together effectively and productively. “You guys are a bunch of clowns who just do arts and …

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