Smarts

Marketing Smarts Podcast Interview – The Self-Reliant Entrepreneur

SEO BLOG /

Author and marketing expert John Jantsch discusses his latest book, The Self-Reliant Entrepreneur, on the Marketing Smarts podcast with host Kerry O’Shea Gorgone. Jantsch shares what he means when he talks about self-reliance, and why he thinks that self-reliance is important for anyone (not just entrepreneurs!). From listening to your inner voice to seeing your […]

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The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast] : Marketing Podcast

SEO BLOG /

E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The more obvious use case for Amazon advertising is to drive sales directly on Amazon.com; but, considering the size of Amazon’s user base, e-commerce, B2C, and B2B marketers alike can also use the system’s targeting to reach their

The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Best Buy is stripping the smarts from Insignia smart home gadgets on Nov. 6th

Technology NEWS /

Best Buy has quietly announced that the mobile app platform for controlling its Insignia brand of smart home devices will be shutting down on November 6th. The company says affected products will still function at a basic level, but any features that rely on its Insignia Connect app and platform will no longer work. The

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Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

SEO BLOG /

Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams–and improve engagement and productivity. Go to the full version at MarketingProfs Source link

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Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

60 minutes or less, customer behavior, customer loyalty, Demand Generation, intermediate, Strategy /

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

30 minutes or less, 60 minutes or less, Brand Management, branding, intermediate, Management /

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.

Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast

customer behavior, customer relationships /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lou is a colorful character with a classic (East) Boston accent and a wealth of down-to-earth advice for anyone running a business. In this podcast, we covered the following topics: 1. Teamwork When people talk about “teamwork,” they often focus

Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast Read More »

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