Smarts

Best Buy is stripping the smarts from Insignia smart home gadgets on Nov. 6th

Best Buy has quietly announced that the mobile app platform for controlling its Insignia brand of smart home devices will be shutting down on November 6th. The company says affected products will still function at a basic level, but any features that rely on its Insignia Connect app and platform will no longer work. The …

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Biz Smarts: SEO success requires frequent thought leadership – Sacramento Business Journal

Biz Smarts: SEO success requires frequent thought leadership  Sacramento Business Journal Using an authoritative voice, offering proprietary research and sharing real analysis helps boost a company’s SEO. Source link

Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams–and improve engagement and productivity. Go to the full version at MarketingProfs Source link

Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that …

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Add Some Serious Smarts to your E-commerce Merchandising

“Work smarter, not harder” – that’s always been my mantra (but ironically, only said after I end up doing a helluva lot of hard work!) When it comes to e-commerce merchandising, we now have the technology and tactics we could have only dreamed of only five years ago. With the advent of richer analytics and …

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success. …

Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast Read More »