Smarts

Marketing Strategy – Marketing Smarts: Frank Days on Agile Marketing : Marketing Podcast

Marketing Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are “going agile,” and recounts his experience using the method. With continually mounting pressure on marketers to get more done […]

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Marketing Smarts: Hubspot’s Mike Volpe on Marketing and Sales : Marketing Podcast

customer relationships, Sales /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This Marketing Smarts podcast with Mike Volpe, CMO of HubSpot, provides insight on how one might enable and encourage sales and marketing to work together effectively and productively. “You guys are a bunch of clowns who just do arts and

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Marketing Smarts: Unleashing Creativity One Team at a Time : Marketing Podcast

Content, graphic design, Marketing Strategy, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. “You can’t have a

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Social Media – Marketing Smarts: Social Media Monitoring Feeds on Brains : Marketing Podcast

Metrics & ROI, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web’s information, and how to connect with the people who are talking about you. “Most of the Internet

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Marketing Strategy – Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO : Marketing Podcast

Advertising, Marketing Strategy, Search Engine Marketing, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s important to understand what your customers are saying,” Nichole Goodyear told me during this week’s Marketing Smarts Podcast, but then added, “It’s more important, from a marketer’s perspective, to ask, ‘What do you want them to be saying?’” Once

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Customer Relationships – Marketing Smarts: Why You Need a Marketing Technologist : Marketing Podcast

Advertising, customer relationships, Marketing Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When I talked with Scott Brinker about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths”: 1. IT needs to move farther out of the business of managing and implementing all of the technology

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Profit – Marketing Smarts: Saving Non-Profits from Zombie Ideas! : Marketing Podcast

Advertising, Non-Profit /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of

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Marketing Smarts: Rhetoric and the Art of Persuasion : Marketing Podcast

Advertising /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Marketers understand what rhetoric’s all about,” says Jay Heinrichs, this week’s Marketing Smarts podcast guest. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view

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Metrics & ROI – Marketing Smarts Podcast: Calculating the ROI of Social Media : Marketing Podcast

Advertising, Metrics & ROI /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into “core metrics your company is already measuring,” Marketing Smarts guest Nichole Kelly says. Years ago, I heard

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Marketing Smarts Podcast: How Will This Brand Live and Breathe? : Marketing Podcast

Advertising /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and

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