SMBs

Google aims to make it easier for SMBs to start using its products

Google announced a new website Thursday with resources aimed at helping small businesses get started with Google products. The launch coincides with International Small Business day. The site, Google for Small Business, includes “personalized plans” with recommendations of Google products based on a company’s answers to several prompt questions such as whether the business is […]

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How SMBs can effectively manage their online reputation on a shoestring budget

Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time. The online world of consumerism runs 24/7. It doesn’t take holidays, time off, or even a two-minute break. Regardless of what business ideas you might have, managing an online reputation

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SMBs Satisfied with Digital Transition Miss Out on Digital Transformation

Interviews / Good To SEO

Last year I caught up with my buddy Joe Galvin. Galvin serves as Chief Research Officer of Vistage. The business advisory and executive coaching organization’s membership includes more than 22,000 business owners and executive leaders. Recently I caught up with him again. And we talked about a phrase that continues to get a lot of

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Why SMBs Should Use Paid Search

search engine optimization for dummies, SEO BLOG / Good To SEO

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It’s an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses (SMBs) be using it? Here’s how a PPC ad works: Someone enters a query

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SMBs Failing to Urge Customers to Leave Positive Reviews, Research Finds

SEO BLOG / Good To SEO

Not enough small businesses advocate for their brands in ways that allow them to build their online reputations, new findings from Clutch Research’s The Manifest suggest. Small businesses that want to exercise greater control over their online reputations must first claim control over their online narratives by encouraging customers to leave positive reviews and sharing

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Google bringing call intelligence and automation to SMBs, for $39 per month

SEO BLOG / Good To SEO

Google is bringing enterprise-like automated customer service and call intelligence capabilities to small businesses (SMBs) for a flat fee of $39 per month. Today, Google’s Area 120 experimental products group announced the introduction of a new virtual agent and telephony product called CallJoy. CallJoy promises to help small businesses offer better customer service, free up

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How SMBs Can Think Big on CRM

apps, b2b, CRM, customer experience, sales tools, small business / Good To SEO

CIO. IPO. CRM. These are three acronyms that, to those sitting in the big chairs at digital marketing agencies, can seem just beyond the business priority horizon. Sure, a CRM system belongs somewhere on the business growth roadmap, but many people running SMBs assume these terms don’t need to be addressed until that magical critical

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Majority of SMBs doing SEO are in-housing

search engine optimization for dummies, SEO BLOG / Good To SEO

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23

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Why SMBs Must Beat the Digital Divide

Dreamforce, Salesforce, Sponsored, Startup / Good To SEO

Fast is the new big. Small and medium sized-businesses (SMBs) already know that agility and responsiveness are often their advantages when competing against larger organizations. Like small fish swimming in an ocean of sharks and whales, what SMBs give up in terms of raw size and power can be made up for with the ability

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Paid Search A Low Priority For SMBs 04/08/2019

SEO BLOG / Good To SEO

Social media advertising, as well as website and landing page designs sit at the top of the list when it comes to the type of media for small and medium-sized businesses (SMBs) will invest in this year. Paid search lands near the bottom. In BrandMuscle’s survey, “State of Local Marketing” report, about 1,000 SMBs admit they

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