SMBs

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, paid-search 9th. In the survey […]

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Steps SMBs Can Take to Make Sure Their Culture is Built to Scale

Dreamforce, Salesforce, Sponsored, Startup / Good To SEO

There’s nothing more important to businesses of any size than being intentional about creating a workplace culture that will attract, engage, and retain the talent you need to fuel your growth. For small or midsize businesses (SMBs), culture building is especially critical because it sets the foundation for future success. This year at Dreamforce, I

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Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises 02/25/2019

SEO BLOG / Good To SEO

Making a stronger move into the United States, Uberall expanded its U.S. channel partner program for small and medium-size businesses that use its services such as the Location Marketing Cloud platform. The platform allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps,

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Men Owned SMBs Make More in the First Year – No More Likely to Survive

Startup / Good To SEO

The gender pay gap has long been a problem in the workplace, and it continues to this day in 2019. Women entrepreneurs have overcome this disparity by opening their own business to control their destiny. But a report released by the JPMorgan Chase Institute has revealed there are also noticeable gaps when it comes to

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SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

SEO BLOG / Good To SEO

Small businesses haven’t yet invested much in voice search or optimization for virtual assistants, but they’re bullish on voice as a marketing channel. That’s according to new research from Uberall (reg. req’d). Majority think ‘voice marketing’ is valuable. The survey of 300 U.S. small businesses asked whether “interactive voice marketing” was valuable for them. About 23

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An Introduction To Inbound Marketing Strategy For SMBs

SEO BLOG / Good To SEO

Inbound marketing is the new trend in the industry that is leveraging SMBs to deepen their roots in the market. Businesses which made a shift towards it have observed significant changes in their customer base. Unlike, traditional outbound marketing, inbound strategy utilizes content to attract the right cohort towards the business. Leads are generated through

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5 Automated Marketing Features SMBs Need

Automated Marketing and CRM, Email Marketing, marketing automation, social media automation / Good To SEO

Integrating automation into the daily workflow is something SMBs are doing to optimize their resources and increase sales. They’re also trying to keep up with competitors already using marketing automation. In an effort to help, let’s examine 5 automated marketing features SMBs need. 1. Social Media Automation: Social media marketing has become a great way

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Peer to Peer Loans: What are They and When can SMBs Use Them

Startup, What Is / Good To SEO

Peer to peer lending has gained popularity in recent years since banks have cut down on loans to small businesses. In its most basic sense, peer to peer lending is a type of loan that takes place between individuals and organizations without any involvement from traditional banks. However, there are a few similar concepts like

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Industry Insight: How SMBs Can Implement Effective SEO

search engine optimization tips, SEO BLOG / Good To SEO

business intelligence (BI). Coming up with the right keywords and designing a website’s content to get high page rankings in search engine results are important to any company’s digital success. But SEO can be a box of black magic in many instances that requires specialized staff and expertise. When small to midsize businesses (SMBs) have

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SMBs Can’t Afford to Ignore SEO

SEO BLOG / Good To SEO

Image credit: garagestock/Shutterstock Your corporate brand is a digital representation of your business’s persona, voice, mission and values. When it comes to digital visibility, nothing outperforms search engine optimization. Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both “on-page” and “off page” factors to influence Google’s search algorithm to

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