SMBs

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, paid-search 9th. In the survey …

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Steps SMBs Can Take to Make Sure Their Culture is Built to Scale

There’s nothing more important to businesses of any size than being intentional about creating a workplace culture that will attract, engage, and retain the talent you need to fuel your growth. For small or midsize businesses (SMBs), culture building is especially critical because it sets the foundation for future success. This year at Dreamforce, I …

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Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises 02/25/2019

Making a stronger move into the United States, Uberall expanded its U.S. channel partner program for small and medium-size businesses that use its services such as the Location Marketing Cloud platform. The platform allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, …

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Men Owned SMBs Make More in the First Year – No More Likely to Survive

The gender pay gap has long been a problem in the workplace, and it continues to this day in 2019. Women entrepreneurs have overcome this disparity by opening their own business to control their destiny. But a report released by the JPMorgan Chase Institute has revealed there are also noticeable gaps when it comes to …

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SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

Small businesses haven’t yet invested much in voice search or optimization for virtual assistants, but they’re bullish on voice as a marketing channel. That’s according to new research from Uberall (reg. req’d). Majority think ‘voice marketing’ is valuable. The survey of 300 U.S. small businesses asked whether “interactive voice marketing” was valuable for them. About 23 …

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