If you knew there was a marketing strategy that has a 98% opening rate on your messaging, would you try it out? Of course, you would — because a 98% open rate means almost all your potential customers are paying attention to your marketing. In fact, it would be “marketing malpractice” not to at least […]
SMS Marketing: Definition, Strategies, & Examples Read More »
Your email list is arguably your most important marketing asset. It’s the lifeblood of your marketing program—the cheese to your pizza. Building an engaged email marketing list doesn’t happen overnight, but it’s well worth the investment. Buying, renting, or scraping a list is a big no-no, and it’s a huge waste of your time and
How to Use SMS to Grow Your Email List | SendGrid Read More »
Imagine having your customers on speed dial. With SMS, you essentially can. 90% of SMS messages are read within three minutes of being sent. However, just because SMS is an effective way to reach your target audience doesn’t mean you shouldn’t be thoughtful about what you communicate. Yes, your message is likely going to be
SMS for Business: What Drives Customers to Click? Read More »
For many companies, email is their tried-and-true everyday customer communications channel. With more global accessibility than any other medium, it makes sense to use email as your default communications platform. However, there are other options that can help your business better meet your customers in real-time. Adding Twilio’s SMS API to your existing email program
Tools of Engagement: Combine SMS and Email to Reach Customers | SendGrid Read More »
Customers are increasingly adopting the SMS payment method. So if you want to delight your customers, you should start accepting payments by text messages. According to the latest study from Weave, 35% of customers want to pay by text messages. However, only 4% of small businesses are having this payment option. Small businesses strive to
35% of Customers Like SMS Payments, Only 4% of SMBs Offer Option Read More »
Now small businesses can use a new landline service and iOS mobile app for texting. EZ Texting made the recent announcements that lets SMBs quickly convert their business phone numbers to send and receive texts with two-way messaging. The new app provides real time communication. Both good developments when you consider 48% of consumers polled
EZ Texting Tries to Take Pain Out of SMS Messages with Customers Read More »
Would you walk away from the chance to increase your eCommerce store’s email open-rate? Most of us wouldn’t. After all, email has constantly proven to one-up other marketing channels in terms of ROI. But did you know that one of most effective tools for better open-rate in your email marketing campaigns can come from something
3 Types of Automated SMS Texts Every eCommerce Store Should Send Read More »
While the whole world nowadays seems like it’s building a new generation experience through chatbots, the truth is that we are just at the starting line of a snail-paced revolution. Chatbots are regarded as the future, with Mordor Intelligence projecting the market to reach $7,591.82 million by 2024, with 34.75% CAGR over the five years
Combine Chatbots with SMS for a Great User Experience Read More »
There are so many different ways to send text messages today that regardless of whether you use an iPhone or an Android, you’ve probably used multiple messaging applications. You’ve probably heard of different acronyms like SMS and MMS and come across popular mobile messaging apps like iMessage, WhatsApp, and WeChat. In this post, we discuss
![[Case Study] Hustle: Using Bitly to Prove ROI on SMS](https://www.goodtoseo.com/wp-content/uploads/2019/10/Case-Study-Hustle-Using-Bitly-to-Prove-ROI-on-SMS.jpg)
An astounding 95% of all texts are read within three minutes of being sent. Even more interesting? 78% of consumers say they wish they could have a text conversation with a business. Suffice to say, SMS can be an incredibly powerful channel for your brand with the potential of having a big impact on your
[Case Study] Hustle: Using Bitly to Prove ROI on SMS Read More »
