SMTP

The Email Infrastructure Handbook: Homebuilt vs Outsourced – Email Marketing – SMTP services

Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making …

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Understanding In-Housing: Bringing Marketing Functions Home – Email Marketing – SMTP services

Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partner with the DMA to look more closely at how and why brands are …

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Omnichannel Marketing: How to Enhance Your Strategy With Email Marketing – Email Marketing – SMTP services

Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every Google search, every email you’ve sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. I’m guessing it’s a lot? And most of your customers are just like you. In every search, …

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SMTP Relay: What is it? Why is it useful for your business?

If you’re looking to take the next step in your understanding of email marketing, beyond how to set up contact lists  and create your first newsletter, then you should probably take a closer look at SMTP. SMTP stands for Simple Mail Transfer Protocol, and is essentially the backend system that helps you and company send, …

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Sender score and email reputation: what are they and how to improve them – Email Marketing – SMTP services

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure. …

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5 Ways Retail Brands Can Amp Up Their Marketing in 2019 – Email Marketing – SMTP services

The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact, …

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