SMTP

Mailjet’s Marketing Automation News: Anniversary Scenarios – Email Marketing – SMTP services

Email automation is, hands down, one of the most useful (and used) features for marketing campaigns alongside segmentation. It helps you easily maintain engagement with your customers in an organic way. In fact, there is no question regarding contacts’ behaviours toward emails: they like to receive targeted and accurate communications. If they do not, they …

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Mailjet’s COVID-19 Plan of Action – Email Marketing – SMTP services

Here at Mailjet we’re continuously monitoring the situation surrounding the coronavirus (COVID-19) pandemic. Our team is working around the clock to ensure the continued health and safety of our employees, as well as the continuity of our business and the continued support of you, our customers. As we embark on a time of unique uncertainty, …

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Deliverability Mistakes to Avoid During the Holiday Season – Email Marketing – SMTP services

The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. As a result, at Mailjet we’re expecting to see very high volumes coming from our senders and the risk …

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Welcome Aboard Mailjet’s Next Journey with Mailgun – Email Marketing – SMTP services

I am pleased to announce that we have been acquired by Mailgun. Together with Mailgun, we strengthen Thoma Bravo’s email offering with better experiences for marketers and developers on a global scale. From the beginning, we set out to build a powerful email solution for marketers and developers alike. Since then, our team has worked …

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Thanksgiving Email: Make Your Clients Feel Appreciated – Email Marketing – SMTP services

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread, as soon as you started working on your holiday email campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing, when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce …

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Marketers Opting for Homebuilt Tech Despite Strain on Team – Email Marketing – SMTP services

Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology. 51% reported that a third-party was less time consuming Data security was reported as the main concern with a homebuilt marketing solution 54% reported the cost of switching to a third-party was the main barrier New research at Mailjet, surveying …

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The Email Infrastructure Handbook: Homebuilt vs Outsourced – Email Marketing – SMTP services

Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making …

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Understanding In-Housing: Bringing Marketing Functions Home – Email Marketing – SMTP services

Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partner with the DMA to look more closely at how and why brands are …

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Omnichannel Marketing: How to Enhance Your Strategy With Email Marketing – Email Marketing – SMTP services

Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every Google search, every email you’ve sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. I’m guessing it’s a lot? And most of your customers are just like you. In every search, …

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SMTP Relay: What is it? Why is it useful for your business?

If you’re looking to take the next step in your understanding of email marketing, beyond how to set up contact lists  and create your first newsletter, then you should probably take a closer look at SMTP. SMTP stands for Simple Mail Transfer Protocol, and is essentially the backend system that helps you and company send, …

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Sender score and email reputation: what are they and how to improve them – Email Marketing – SMTP services

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure. …

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