SMTP

SMTP Relay: What is it? Why is it useful for your business?

If you’re looking to take the next step in your understanding of email marketing, beyond how to set up contact lists  and create your first newsletter, then you should probably take a closer look at SMTP. SMTP stands for Simple Mail Transfer Protocol, and is essentially the backend system that helps you and company send, […]

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Sender score and email reputation: what are they and how to improve them – Email Marketing – SMTP services

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure.

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5 Ways Retail Brands Can Amp Up Their Marketing in 2019 – Email Marketing – SMTP services

The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact,

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When’s the best time to send your email newsletters? – Email Marketing – SMTP services

If you send marketing emails to your customers, you’ve probably already asked yourself this: when’s the best time to send my newsletter? The time you schedule your emails determines how well your opens and clicks will be. And there are a lot of factors at play when deciding the best time to send your emails.

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5 Mistakes Email Marketer Must Avoid – Email Marketing – SMTP services

There are around 3.7 billion global email users according to Leighton Interactive. While this marketing channel remains highly actionable, making some common mistakes reduces the users’ engagement and emails open rate. We’ve prepared a selection of some ugly mistakes each and every email marketer should make sure to get rid of. Let’s have an insight.

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On Email Blast – 4 tips to send better email campaigns – Email Marketing – SMTP services

Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in Europe (thanks GDPR). And should you even try them, notice

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Lessons From Nonprofits: How To Use Email To Drive Revenue – Email Marketing – SMTP services

Everyone these days needs to be able to leverage email as an easy, low-cost way to market to the largest possible audience. Email is advantageous because it allows businesses to distribute their content anywhere, regardless of location, and especially for organizations that reply on print materials can erases printing and mailing costs. The only limit

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14 Ideas To Increase Your Email List – Email Marketing – SMTP services

Have you ever experienced the bitter sensation of spending hours preparing an email campaign, only to see some ungrateful contact unsubscribe as soon as it arrives in their inbox? A disappointment like this can only be compared with doing the best exam of your life at school for the teacher then to lose the exam

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