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As algorithm updates continue to make old-school optimization less impactful, and CMS plugins and SEO platforms handle an increasing number of technical aspects, more and more SEOs need to learn about the technical aspects of optimization. At the same time, developers continue to build innovative apps and interactive experiences, creating a need for them to
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Share This Story, Choose Your Platform! Absorbing knowledge at SMX West, one of the search industry’s most respected conferences, was like drinking from a fire hose. Of all the search engine optimization (SEO) nuggets from each session, these seven resonated with me most strongly. 1. The SERP Is Your Homepage. Search marketing — the paid
Elite search marketers like you never rest on their laurels… being the best requires constant training to stay top of the latest tactics, trends, and technologies. Perfect your SEO and SEM skills at Search Marketing Expo – SMX Advanced, the only conference designed with search marketing pros in mind. Here are 10 reasons you should
Share This Story, Choose Your Platform! Today during her session at search marketing conference SMX West 2020, JumpFly SEO Director Jill Kocher Brown presented the results of a study on the organic search ranking value of ecommerce category pages compared to product pages. After surveying over 30 of the top ecommerce sites, the data showed
At the end of this week’s SMX West conference in San Jose, I’m leaving Third Door Media. This is a positive move, and I’m looking forward to TDM’s continued growth and success during the coming years. This journey started when I first met Danny Sullivan in 1998, at the Internet Librarian conference in San Diego.
Goodbye Search Engine Land, SMX and Third Door Media Read More »
I thought it would be fun to sit down with the man who has helped form this industry. Chris Elwell made it financially feasible to run SEO and SEM events in our space. In 1999, he had the vision, along with Danny Sullivan (who will be the keynote at SMX Advanced in June) to try
We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as
During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies
SMX Overtime: Here’s how multi-location brands can manage their local listings Read More »
Since we first launched SMX Advanced in 2007, we’ve worked hard to create the kind of search marketing conference that lives up to the “advanced” label. Buoyed by the authority of Search Engine Land editors and coordinators, as well as our brilliant community of speakers and contributors, the event has hosted hundreds of sessions highlighting
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