Our limited-time MVP promotion rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference of your choice AND a […]
Become a Search Engine Land MVP and you could win a FREE ticket to SMX! Read More »
Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do
SMX Overtime: When to use PPC automation (and when not to) Read More »
JumpFly is proud to recognize SEO Director Jill Kocher Brown for being awarded a coveted speakership at search marketing conference SMX West 2020. The presentation, entitled “SEO For E-commerce Category, Product Detail Pages,” is scheduled for Feb. 19, 2020, at 3:45 at the San Jose Convention Center in San Jose, CA. Along with moderator Chris
JumpFly SEO Director to Speak at SMX West 2020 Read More »
As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring
SMX Overtime: Managing Google My Business profiles, reviews and more Read More »
During my “YouTube success stories for marketers” session at SMX East, attendees asked questions about how to leverage video assets to engage customers and broaden the reach of YouTube campaigns. Below I answer a few of the questions asked during my session. Q: We want to test paid ads on YouTube for performance, but our
SMX Overtime: Broaden your reach with YouTube campaigns Read More »
At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those
SMX Overtime: Opportunities and challenges for conversational voice search Read More »
During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot tables and more. Below I answer a few of the questions asked during my session. Before the exact changes, we had synonyms as separate keywords. With the recent changes, should we
SMX Overtime: Here’s how to take control of your account ad groups and search terms Read More »
If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to quantify the impact of this shift by asking you (and your peers) a few
Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West. Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you
Be the first to see the new SMX West agenda Read More »
NEW YORK – As brands look to compete in today’s market, identifying ways to connect with audiences is critical – especially since growth relies so heavily on the marketer’s ability to find better ways to meet the needs of customers, said Christi Olson, head of evangelism at Microsoft Advertising and Bing, during a keynote session
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote Read More »
