Snap

Snap Spectacles 3, with 2 cameras and wire frames, cost $380

Snap Inc.’s newest camera glasses are making headlines for their $380 price tag and chic design. But what’s most remarkable, from a business standpoint, is how little money the company expects to make off its splashy new wearable. Spectacles 3 got a sleek photo feature in Vogue for their debut, and their specs match the …

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Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Messenger appointment setting feature moves to beta. Facebook is opening a beta of the appointment setting …

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Snap Updates its Lens Studio to Make it Easier for Creators to Build Their Own AR Experiences

Snapchat has launched a major update of its Lens Studio creative platform, expanding opportunities for creators. Source link

Snap continues to march forward with solid gains during the second quarter of 2019

Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388 million. That’s just shy of the $390 million it generated in the fourth quarter of last year, which enjoyed the benefis of the holiday season. The upswing continued on the user front as well, with …

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Snapchat's Testing a New, Dedicated Tab for its Exclusive Snap Shows

Snapchat is looking to boost viewership of its exclusive Snap Shows, with a new tab dedicated specifically to its owned content. Source link

Foursquare buys Placed from Snap to create location-measurement powerhouse

Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer of location-based attribution for digital and traditional advertising. Last night, Foursquare announced it had acquired Placed from Snap for an undisclosed sum, but less than $150 million. Foursquare simultaneously announced a new $150 million …

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