Snapchat

Matt Southern

Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length

Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes. The new ad units, called extended play commercials, can still be skipped after six seconds like other Snapchat ads. Extended play commercials will be displayed as mid-roll ads, similar to shorter Snapchat commercials. The extended play format […]

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New Snapchat Dynamic Ads Allow You to Create Promotions in Real Time

Snapchat the popular photo and video messaging platform unveiled its latest ad offering. Snapchat calls the service Dynamic Ads. The latest feature allows advertisers to create customized mobile ads. And target audiences in real-time. Advertisers on Snapchat already have access to Snap Pixel. The service offers the ability to track campaigns. And to drive purchases

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