Snapchat, the popular video and photo-sharing app, has been having a slew of bad luck recently. In the first quarter of 2017, Snapchat suffered a loss of $2.2 billion in revenue, and just this past September watched millions of users abandon its platform. In an effort to rebound, Snapchat rolled out a redesign aimed at making the site […]
While Snapchat is known as the key place to reach younger users, as the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, on who, exactly, you’ll be able to reach by marketing through the app. Of course, there are overall
New Data Provides Insights into Snapchat’s Performance, Underlines Areas of Concern Read More »
It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map and Discover section. What’s even more troubling is that based on the leaked metrics, the
Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem Read More »
Snapchat rose to popularity thanks to the secretive nature of its photo messaging, and it has kept that theme constant when providing usage details of the app. However, The Daily Beast has uncovered recent app stats not shared publicly before. They show that some newer initiatives haven’t taken off as Snapchat’s parent company, Snap, had
Report shows Snapchat’s newer features falling flat but messaging more popular than ever Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers Read More »
As Snapchat looks for ways to boost revenue potential and re-ignite user growth, the app’s reportedly looking to launch a new option called ‘Stories Everywhere’ which would enable users to post Snaps outside of Snapchat itself. As reported by Cheddar, the option would effectively make it possible for creators to embed their Snap content on
Snapchat’s Looking to Add New Options for Sharing Snap Content Outside the App Read More »
Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to all developers. Instagram hashtags just got interesting Instagram now allows you to follow a hashtag, the
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its private messaging feature, the Facebook-owned photo-and-video platform announced on Thursday. Called Direct, the app is being tested in six non-US countries — Chile, Israel,
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign Read More »
