These days we can put all our content and immortalize it on the web. But the mobile app Snapchat does the opposite – you post your story and it disappears within 24 hours. Who would have thought that this crazy idea would turn out to be such a big hit? The app definitely made changes […]
The Massive Numbers Behind Snapchat’s Daily 10 Billion Video Views Read More »
Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare Read More »
Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new followers than the average person. And now marketers are seeing the most success in adding followers
Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode Read More »
The Cases for and Against Snapchat’s Survival Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as an essential medium for advertising. In spite of their recent struggles, the Snapchat
Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL
How to Make the Most of Snapchat’s New Website Links Read More »
By now you’ve seen Snapchat’s latest update with its Snap Map feature that can essentially turn the app into a tracking device. With this new feature came public concern from local police departments to parenting websites across the country. And they’re right. You should go into ghost mode on your personal Snapchat. Admittedly, I’ve got
Five Ways to Take Advantage of Snapchat’s New Map Feature Read More »
Snapchat’s new map feature is very interesting, both to users and advertisers. For users, the feedback is mixed. Some find the tool great for exploring events and locations around them. “I love watching the stories from other countries on the Snapchat map.” – Josie Wells (@JOZxo) While others find it invasive. “The new snapchat update
Snapchat’s Big Bet on Location Based Advertising Read More »
Young people rejoice! The Snapchat app rolled out a new feature this week called Snap Map which allows users to view their friends’ locations in real time. After acquiring social location platform Zenly, the new feature is sure to make some waves for the platform. When viewing through the in-app camera, users merely need to
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more Read More »
