With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your content will look like as a listing in Google’s mobile search results. The Yoast SEO meta box (that appears towards the bottom of the WordPress editor), containing the overhauled mobile snippet preview […]
Yoast SEO 11.5 updates the mobile snippet preview Read More »
A new and very interesting study from RankRanger shows that when a site gains a featured snippet, you can rest assured that, on average, you will only share that featured snippet with one other competitor. What it means. Let’s say you see one of your web pages come up in the Google featured snippets. That
Coveted featured snippet space is more exclusive than you think, study shows Read More »
Posted by TheMozTeam Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets, and now
Exploring Google’s New Carousel Featured Snippet Read More »
The Google featured snippet box has completely transformed the way SERPs are being displayed to users. According to a not too recent report from the Stone Temple Consulting Group, it is evident that about 55% of the search queries (SERPs) on Google are being shown in featured snippet boxes. In fact, rich snippets have almost
How to Optimize Content for the Google Featured Snippet Box Read More »
If you haven’t seen it, Gladiator is a movie about a Roman general-turned-gladiator, an emperor who betrayed him, and some good old hand-to-hand combat. At one point, the general (Maximus) learns that his master (Proximo) was once a gladiator himself but had fought before the emperor in Rome and won his freedom. In one of
The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your
Google is always changing the way it serves up information on its search engine results pages (SERPs), and frankly, it’s hard to keep up with its latest feat to improve the user experience. The search engine has been perfecting featured snippets since 2013, but some people still don’t know what exactly they are, or the
How to Rank as a Google Featured Snippet (AKA Position “Zero”) Read More »
Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview.
Gutenberg part 2, introducing the snippet preview • Yoast Read More »
Today, I’m happy to announce the launch of our first paid tool from the Internet Marketing Ninjas tool division, Ninja Tools: The Featured Snippet Optimization Tool. Featured snippets have been exploding over the past few years: Last year, one study showed that about 30% of searches in Google were showing featured snippets at the top
The Google Featured Snippet Optimization Tool by Ninjas. Read More »
The snippet editor is one of the core pieces of technology in Yoast SEO. It helps you build snippets that truly stand out in the search results to get you traffic. To make this vital piece future-proof and to update it with new features, we needed to rebuild it. In Yoast SEO 7.7, you’ll find
New snippet editor & better snippet variables • Yoast Read More »
