Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: In-house SEO, featured snippets & Facebook targets spammers Read More »
Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a featured snippet, followed by thousands of organic search results. However, when a user conducts the same query via Google voice search, Google responds with an audible version
Optimization tips & how to ID candidate snippets Read More »
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get
The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site. You might be thinking: didn’t Google do away with private blog networks years ago? Didn’t they remove all the authority from PBNs? The simple answer is
How featured snippets can be manipulated by private blog networks Read More »
Much to the dismay of publishers, Google is not currently working on a feature for publishers to obtain analytics about their featured snippets within the Google Search Console. So if you’ve been waiting for Google to share the data illustrating how your website is being used in featured snippets, you’ll have to keep waiting. Gary
Google Search Console Won’t Include Snippets Anytime Soon Read More »
Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time reading the page the snippet belongs to. The more descriptive and relevant a search result snippet is, the more likely that people will click through and be satisfied with the page they land
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. But what is a Google featured snippet? And does this SERP manipulation really work? What exactly is a Google featured snippet? Chances are, you have seen a Google featured snippet while searching Google.
