Soapbox: Does COVID-19 change everything? – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Soapbox: Gratitude is essential right now – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Trekkies are thrilled they have Sir Patrick Stewart’s Jean-Luc back in Star Trek: Picard. Like any good sci-fi, the show is far more about the present than it is about the future, and it was amusing to see a scene from the recent episode “Stardust City Rag.” Picard and company visited the Las Vegas-like planet
Soapbox: Let’s prove to Star Trek Picard that ads don’t have to annoy Read More »
Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for creating high-quality content can contribute a significant amount to your growth, and they center around your brand’s perception. Brand awareness is often recognized, but that’s the first
Soapbox: Brand authority is the most underrated marketing goal Read More »
This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an edge for content creators. Let’s start with the basics: PDF is reliable. It will always look the same down to the last design pixel
Soapbox: What if I told you PDF’s biggest moment is yet to come? Read More »
Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In particular, millennials are significantly more likely than prior generations to provide brands with their personal data in exchange for convenient, customized and timely treatment. According to
Soapbox: Hyper-personalization is a value exchange for millennials Read More »
Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive
As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center for many SaaS solution companies serving the local and small business industries. Many business leaders subscribe to the old adage that it costs more to win
Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue Read More »
What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and with it, shape our mindset. We choose our worldview and its invisible hand leads us along our career path. It may even affect our mental health because we’re constantly pushing
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming Read More »
Increasing repeat visitors is far more cost-effective and easier than acquiring new ones. Please visit Marketing Land for the full article. Source link
Soapbox: Acquisition is great, but retention is better Read More »
