Soapbox

Soapbox: Are we falling in love with technology or building what SMBs need?

Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real SMB business problems or siloed solutions that fail to deliver benefits for the whole business. With this environment in mind, we’re seeing savvy, locally-focused businesses […]

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Soapbox: Is mind-reading technology the future of consumer understanding?

SEO BLOG / Good To SEO

A lot is going on in the rapidly emerging field of brain-computer interface (BCI) design. Both Elon Musk (via his new venture Neuralink) and Mark Zuckerberg (via Facebook Reality Labs) are making aggressive investments in technology explicitly created to allow your mind to control and interact with your devices. By nature, of course, the consequence

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Soapbox: Hope is not a marketing strategy

SEO BLOG / Good To SEO

Building a corporate, product or service brand – or planning any go-to-market activity in support of that brand (campaign, website, content, etc.) – in the absence of a strategy is like building a house without a solid foundation. Creative must be grounded in a sound strategy, underpinned by a singular insight about the audience. This

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Soapbox: We need to be more skeptical about the insights we’re getting

SEO BLOG / Good To SEO

Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you read about. Was your first thought: “I need to know more about how the research was conducted before I take this as truth?” Unless you’re in academia or social science, the

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Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook

SEO BLOG / Good To SEO

As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the industry begins its seemingly never-ending, tired debate around Facebook’s trustworthiness. But it’s not just Facebook trying to lure publishers, Amazon launched Onsite Associates program as an appeal to

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Soapbox, Motoread, and Mplans

Motoread, mplans, SEO BLOG, Soapbox, tools / Good To SEO

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source

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