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You don’t need me to tell you that social media marketing is important for promoting your business. If you’re reading this blog, you already know. It’s vital to communicate your message using the appropriate channels of the time – and this is unquestionably the age of social media. 2.8 billion people were using social media
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There’s no doubt that social listening is one of the most effective ways to keep on top of your company’s reputation. With billions of social media users, the amount of data available is staggering. For many businesses though, resource, cost or social immaturity means there’s either no listening process at all, or only a very
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It’s a familiar feeling—retailers are breaking out the Christmas deals and decorations. It’s time for the holidays, and that means busy times are ahead for advertisers and marketers launching new sales and promotions. But, beyond that, advertisers and retailers have a huge opportunity on social media, with holiday campaigns on Twitter alone generating $6.67 for
The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For this purpose, businesses deliver a
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Facebook is the most popular social network among consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social. The report was based on data from a September 2017 survey of 1,220 consumers. Some 94% of people who have posted to social media about a holiday/life milestone (engagement, professional accomplishment,
Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while
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Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts that 90 percent of brands
[Reminder] Customer Experience in the Age of Social Media Read More »
There’s always one isn’t there? There’s always someone who has to ruin the party. In the case of digital marketing, there’s a heap of them – people who seek to exploit every loophole and trick to get you to click-through, increasing their metrics. Google’s been combating such schemes for years, and Facebook had to introduce
4 Sneaky Social Media Marketing Tactics – and Why You Should Avoid Them Read More »
http://feeds.feedblitz.com/-/492390604/_/pammarketingnut.mp3 Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately, many business and marketing leaders think they can quickly hire a social media agency
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