Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands […]
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence Read More »