Socially

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Do brands need to be controversial to be socially responsible?

Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the brands we are buying from than ever before. With more than half of Britons thinking …

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Livestream Your Work to Showcase Your Skills and Bond Socially

It’s a fact: we love sharing on social media. The average time spent on social platforms stands at 135 minutes daily. But when it comes to work-related matters, we’re not as willing to share. As artist Austin Kleon (author of “Show Your Work”) says, many of us are trained to guard our projects and to …

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Seo Taiji & Boys Pioneered Socially Conscious K-Pop for Groups Like BTS

When Seo Taiji & Boys debuted their rap-rock break up song “I Know” on a talent show on one of Korea’s major television networks, they received the lowest score of the night for their performance. It was April of 1992, and, until then, due to South Korea’s travel ban (which had only just been lifted …

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