Socially responsible marketing has been a trend, and so we hope it will be one of the trends we will see over the next year. The reason is obvious; customers demand that their favorite brands engage in some way with social causes that are important to them. When we talk about socially responsible communication or […]
As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune and fun.” But there’s another consideration that increasingly occupies our thoughts that is more to do with what we’re contributing or detracting from society. We now talk about the “purpose” of brands to underpin
Should we make socially irresponsible brands appealing again? Read More »
Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call for change is, the reality
How to Meet the Demands of the Socially Conscious Consumer Read More »
Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the brands we are buying from than ever before. With more than half of Britons thinking
Do brands need to be controversial to be socially responsible? Read More »
It’s a fact: we love sharing on social media. The average time spent on social platforms stands at 135 minutes daily. But when it comes to work-related matters, we’re not as willing to share. As artist Austin Kleon (author of “Show Your Work”) says, many of us are trained to guard our projects and to
Livestream Your Work to Showcase Your Skills and Bond Socially Read More »
When Seo Taiji & Boys debuted their rap-rock break up song “I Know” on a talent show on one of Korea’s major television networks, they received the lowest score of the night for their performance. It was April of 1992, and, until then, due to South Korea’s travel ban (which had only just been lifted
Seo Taiji & Boys Pioneered Socially Conscious K-Pop for Groups Like BTS Read More »
