SocialMedia

Breakthrough Autism Research Uses Social-Media Videos

Read: Raised by YouTube Using passive social-media or smartphone data to infer someone’s health status or to study health dynamics broadly is called digital phenotyping, and it’s a growing field of study. Researchers are now using the great wealth of information that users provide to Facebook, Twitter, YouTube, and Instagram to create algorithms that might …

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The Social-Media Stars Famous for Cleaning Their Homes

All told, it’s inoffensive and unflashy, which is part of the appeal. Cleanfluencers wear the kind of clothing you’d expect anyone to dress in to do chores, making it easier for viewers to see themselves in the footage. And unlike the makeup and clothing-haul videos other influencers post, cleanfluencers recommend cleaning products that are cheap, …

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Saying ‘Sorry’ Isn’t Enough for Social-Media Stocks

Facebook (ticker: FB) and Twitter (TWTR) executives struck a contrite tone before the Senate Intelligence Committee on Wednesday, which should serve them well in the long run, a Wall Street firm said in a note Thursday. But the short-term pain continues for both stocks, even after Facebook Chief Operating Officer Sheryl Sandberg and Twitter Chief …

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4 Social-Media Tips for Businesses in Niche Industries

Exposure is what nearly every company wants. Exposure on social media means greater name recognition, more eyes on your content, more traffic heading to your website, and ultimately, more money coming into your company. Or at least, that’s the prevailing wisdom. In reality, though, most businesses will fail to gain widespread popularity on social media. …

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10 Questions to Ask When Creating a Social-Media Marketing Plan

September 16, 2013 6 min read Ever heard the saying “Failing to plan is planning to fail?” That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan. “If your social-media plan is to just …

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