SocialMedia

YouTube reportedly working on TikTok competitor called Shorts, thoughts? : socialmedia

YouTube reportedly working on TikTok competitor called Shorts, thoughts? : socialmedia

After Facebook with Lasso, YouTube is reportedly working on Shorts, a TikTok competitor, that will take advantage of licensed music that YouTube Music has in its catalog. Many big companies try to copy features from other successful apps, but many end up just creating simple copycats. For me, what would be great is if YouTube …

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Clumsy Social Media Campaign Against Coronavirus Misinformation May Have Drastically Reduced Public Awareness of Pandemic in Early February; Delayed Meaningful Preparation by Weeks : socialmedia

Clumsy Social Media Campaign Against Coronavirus Misinformation May Have Drastically Reduced Public Awareness of Pandemic in Early February; Delayed Meaningful Preparation by Weeks : socialmedia

It was widely publicized in late January that social media companies including Facebook and Twitter were going to crack down on Coronavirus related misinformation. This effort by social media companies was unprecedented, with Consumer Reports saying in an article that “experts say their efforts appear more aggressive than any previous crackdown on false and misleading …

Clumsy Social Media Campaign Against Coronavirus Misinformation May Have Drastically Reduced Public Awareness of Pandemic in Early February; Delayed Meaningful Preparation by Weeks : socialmedia Read More »

Facebook followers inexplicably flat (Sprout charts via Imgur) : socialmedia

Facebook followers inexplicably flat (Sprout charts via Imgur) : socialmedia

Joined a small US-based global nonprofit in June 2019 and recently got budget approved for a Sprout account. Doing some initial reporting on last year, I discovered that despite excellent engagement, our follower growth is nonexistent. 10,615 total fans (as of Dec. 31, 2019) 7.5% average engagement rate per impression (2019) 38 net follower growth …

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Breakthrough Autism Research Uses Social-Media Videos

Read: Raised by YouTube Using passive social-media or smartphone data to infer someone’s health status or to study health dynamics broadly is called digital phenotyping, and it’s a growing field of study. Researchers are now using the great wealth of information that users provide to Facebook, Twitter, YouTube, and Instagram to create algorithms that might …

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The Social-Media Stars Famous for Cleaning Their Homes

All told, it’s inoffensive and unflashy, which is part of the appeal. Cleanfluencers wear the kind of clothing you’d expect anyone to dress in to do chores, making it easier for viewers to see themselves in the footage. And unlike the makeup and clothing-haul videos other influencers post, cleanfluencers recommend cleaning products that are cheap, …

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Saying ‘Sorry’ Isn’t Enough for Social-Media Stocks

Facebook (ticker: FB) and Twitter (TWTR) executives struck a contrite tone before the Senate Intelligence Committee on Wednesday, which should serve them well in the long run, a Wall Street firm said in a note Thursday. But the short-term pain continues for both stocks, even after Facebook Chief Operating Officer Sheryl Sandberg and Twitter Chief …

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4 Social-Media Tips for Businesses in Niche Industries

Exposure is what nearly every company wants. Exposure on social media means greater name recognition, more eyes on your content, more traffic heading to your website, and ultimately, more money coming into your company. Or at least, that’s the prevailing wisdom. In reality, though, most businesses will fail to gain widespread popularity on social media. …

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