One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, […]
7 Lessons from Sprout Social’s Year of Creative Testing on Social Media Read More »
Thoughtful design has always been at the core of everything we do at Sprout Social. From the very beginning, our founders understood that providing a delightful and intuitive user experience is imperative to ensuring our customers’ success on social. And our customers’ success is paramount. For Sprout, it’s been rewarding to develop and expand our
Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I’ve always heard the saying, “I wish I
Always On: 4 ways Sprout Social’s Olivia Jepson maximizes bandwidth every day Read More »
I’m pleased to announce that Sprout Social founder and CEO, Justyn Howard, has been recognized as a Glassdoor Top CEO for U.S. companies with 1,000 employees or less in 2019. This is the third year in a row that Justyn has been placed on the list and is a reflection of the supportive culture we’ve
Sprout Social’s Justyn Howard named a Glassdoor Top CEO for a third consecutive year Read More »
Here’s our latest wrapup of upcoming conferences, contests, workshops, application deadlines and socials happening across North Carolina in January and February. Included are upcoming meetups, conferences, workshops, socials and networking events happening in Asheville, Charlotte, the Triad, Wilmington and other areas across North Carolina. This post is part of our weekly column of upcoming events.
NC headliners: 75 workshops, panels, socials, deadlines through Feb. Read More »
We’re proud to announce that Sprout Social founder and CEO, Justyn Howard, has been recognized as a Glassdoor Top CEO for U.S. companies with 1,000 employees or less in 2018. This is the second year in a row that Glassdoor has named Justyn to the list and it is especially exciting as the honor is
Sprout Social’s Justyn Howard Named a Glassdoor Top CEO for Second Year in a Row Read More »
There’s nothing better than enthusiastic and eager fans reaching out to your brand on social. Always responding quickly and accurately to these messages is challenging but important, especially given that an average response time for a brand is 10 hours while the average user will only wait four hours. We’re excited to introduce Saved Replies,
Send Responses on Social in a Breeze Using Sprout Social’s Saved Replies Read More »
Forty-one percent of people say they’d unfollow a brand that shared too much irrelevant content. Since content creation or curation is such an ongoing and sometimes time-consuming process, social marketers want to maximize the impact and usage of their assets to engage their brand’s audiences. To do so, teams need efficient publishing workflows to better
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link
You’ve been patiently waiting and, yes, Instagram publishing is here. Starting today, Sprout Social’s web app supports posting single image Instagram posts directly to your feed without requiring an additional mobile workflow. After connecting your Instagram page as an Instagram Business Profile, simply open Compose, add a single image with an optional caption and hit
Sprout Social’s Instagram Publishing for Desktop is Here! Read More »
