solid

Google data breach + Berners-Lee’s Solid — is the power shifting?

I don’t usually go for drastic headlines, but it does seem like some tides have been turning of late. We’ve all followed the stories of data breaches, new regulations, fake news, hacks, ever-rising privacy concerns. Not to mention this week’s discovery that webmaster Google had a breach exposing private data from as many as 500,000 […]

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The Myth of Solid Ground

Robots already vacuum the floors in lots of people’s homes. They mow lawns. They deliver things in some cities. It looks weird and futuristic until it somehow looks normal and commonplace. We rarely see the “future” when it’s already here. We Make the Future Invisible Because We Want Solid Ground I’ve spent a lot of

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10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads

If you’re going to take the time to produce a nice video ad for Facebook — and spend money on ad space — you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve made a lot of video ads for social media, and learned a

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Twitter Posts Solid Profit Result in Q4, User Growth Remains Static

Could it be that increased uncertainty about changes at Facebook may be opening the door for other social platforms to boost their business offerings? After Snap Inc. reported better than expected Q4 results earlier this week, Twitter has also beaten expectations with their latest numbers. Well, mostly – Twitter’s user growth problems returned, with another

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Facebook Full Year 2017 Results: Solid Revenue Growth, Questions Over Future Shifts

Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’ First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year.

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5 Rock Solid Fundamentals for Creating a Thriving Blogging Career

Living the internet lifestyle may seem like a pipe dream to some bloggers. Sure they dove into the blogging game full of enthusiasm, positive energy flowing through their pores. Unfortunately, they never reined in their excitement, leading to some harebrained blogging activities and sustained struggles. Most bloggers quit all together after facing strong resistance even

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Roadmap for a Solid B2B Facebook Advertising Strategy

Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in

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10 Things Only B2B Brands with Solid Global Reach Can Understand

OpenClipart-Vectors / Pixabay Back in the old days, having “global reach” meant businesses had to (literally) set up shop and ply their wares on foreign shores. Fast forward a few short generations later and practically any business can rightly claim to have a worldwide presence without ever setting foot in the places where their customers

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