Solution

The Skinny Fat Solution

The Skinny Fat Solution

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MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution

MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

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MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform

MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source

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Valimail to offer free DMARC monitoring solution to domain owners

Valimail has announced the general availability of its DMARC monitoring solution to domain owners — for free. Valimail DMARC Monitor is a cloud-based tool that provides visibility into email sending activities from the domain, allowing domain owners (brands) to monitor for unusual activity — and protecting brands’ IP reputations as inbox providers indicate to recipients

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Merkle launches digital advertising solution for retailers to monetize their customer data

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its

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DoubleVerify launches real-time, predictive ad effectiveness solution

Ad measurement platform DoubleVerify has launched Authentic Performance, a new predictive ad solution for reporting expected ad performance based on real-time ad exposure and engagement data. The solution analyzes more than 50 data points, including viewable time, share of screen, video presentation and audibility as well as engagement data at the device or ad level,

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Collaboration solution from Qualtrics puts customer service employees at the center of customer experience

Customers — especially end-users — tend to be straightforward with store and customer service staff as well as regular vendor contacts, particularly when it comes to product feedback. That feedback doesn’t always reach the product management team, but can be critical for identifying key product gaps, understanding real use cases, customer challenges and satisfaction. Customer

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Business RCS messaging: Will it ever be a workable solution for marketers?

Business RCS messaging: Will it ever be a workable solution for marketers?

Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now.  The long-awaited replacement to short message service (SMS) was first conceived back in 2008 but the progress of the new messaging platform has been stuttering at best. Many would call it an utter shambles.

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IBM launches new predictive ad solution for campaign creative elements

IBM has released its “Advertising Accelerator with Watson,” a predictive ad solution that uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segmentation opportunities. It can also analyze campaign results based on the creative and audience perspective. Why we care IBM’s latest AI-powered solution,

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