My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block. Why? Because it was worth the extra time to go to […]
The Personalization Challenge (and Why Tech Alone Can’t Solve It) Read More »
Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune with this idea of promoting what we do and talking
How to Understand and Solve Your Customers’ Problems Read More »
Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet How do those problems develop? What bottlenecks
Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of
Why No One Is Sharing Your Content (And How To Solve The Problem) Read More »
The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while grocery shopping, or having access to the Internet where laptop use isn’t feasible. Fitness watches can now count steps, identify and track exercises, and even
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to
The 10 most common WordPress SEO challenges and how to solve them Read More »
While the number of sites using Google’s Accelerated Mobile Pages (AMP) continues to grow, the way the framework displays URLs has often been considered one of the primary impediments to adoption. Users who click on an AMP search query result will note that the URL resolves to Google’s cached page of the content – not
Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems? Read More »
Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” And just look at how much Google use grew between 2000 and 2012: It’s ridiculous! And this all means one thing. Google can
How to Discover Your Customers’ Most-Googled Frustrations (and solve them) Read More »
As social networks continue to try to outdo each other with new features, one of the most popular additions has been that of live video. Facebook, Twitter, Instagram are increasingly putting the focus on video content, with reports that Facebook could be video-only by 2020. It’s understandable that video could become the de-facto method of content
Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer
