Seemingly every day, SEO continues to grow more complex. It’s increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don’t work any longer. What’s an SEO to do in this situation? Hannah Thorpe, head of SEO strategy at Found, and Arsen Rabinovich, founder and managing partner at TopHatRank.com, deal with […]
Solving complex SEO problems when standard fixes don’t apply Read More »
Over the years, I’ve written for a number of different websites and publications. Some have been more formal or more specific about how they want their content formatted. They may have very specific instructions about the size and dimensions of images, for instance, or about how they want sources to be cited. This is all
If you’re trying to come up with a new business idea or increase your sales by solving common customer issues, you need to practice problem-solving. Improving your ability to problem solve will not only help you become an expert thought leader in your industry but will drastically improve the overall success of your business. You
5 Ways to Strengthen Your Problem Solving Skills Read More »
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as
Why Problem Solving Should Be The Only Value Proposition You Use Read More »
Seer team members have a thing for shopping online and we geek out when we find a new company who provides an amazing online shopping experience. It’s not easy to woo marketers with marketing, but the following companies have stolen our hearts … and our dollars. eCom in the Wild is a new column that
At Entrepreneurs’ Organization (EO), our vision is to build the world’s most influential community of entrepreneurs. One way we encourage young entrepreneurs is through the EO Global Student Entrepreneur Awards (GSEA), EO’s premier competition for students who own and operate a business while attending college or university. The intense, international competition culminates with the Global Finals,
This Studentpreneur is Solving the Global Plastic Waste Epidemic Read More »
I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to
Solving for cross-device complexity with multi-touch attribution Read More »
People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because
Why Problem Solving is the Golden Ticket For Your Marketing Efforts Read More »
Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into the world of customer pain points – specifically,
Pain Points: A Guide to Finding & Solving Your Customers’ Problems Read More »
A new infographic titled, “A Visual Guide to Solving Difficult Problems (Backed by Science)” seeks to give you the formula to creatively solve difficult problems. The infographic uses a formula created by mathematician George Polya in 1945 with insights from 7pace, creators of a timetracker software for teams. Polya’s basic four step problem solving process has
The Secret Behind Solving Your Small Business Problems Read More »
