Sort

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

[ad_1] Earlier this month, Google was granted a patent for utilizing click-through rates as a potential ranking factor. The patent tells us that the search result a user selects and the amount of time spent viewing that particular result can be used to inform future rankings for similar queries. It doesn’t stop there. As Google SEO …

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) Read More »

Facebook Assigns Users with a 'Reputation Score', Helping to Sort Issue Reports

[ad_1] Facebook has confirmed that it assigns users with a reputation score – but it may not be as concerning as it initially seems. [ad_2] Source link

Why the customer journey is a hero’s journey. Sort of.

[ad_1] The problem with the ‘customer journey’ We often refer to the ‘customer journey’. It’s a nice idea, but a problematic one. There’s a reason that Doug made it one of his Three Poisonous Metaphors. Normally when we talk about a customer journey, we’re not really talking about the customer. We call it their journey, …

Why the customer journey is a hero’s journey. Sort of. Read More »

What Sort of Performance Should You Expect from Your Facebook Ads? [Study]

[ad_1] Whether you’re new to running Facebook ads, or you’re about to start targeting a new industry, it’s always helpful to know where you stand. How does your Facebook ad performance compare to the rest of your industry? To find out, Mark Irvine of WordStream recently crunched some numbers, examining 256 WordStream client accounts based …

What Sort of Performance Should You Expect from Your Facebook Ads? [Study] Read More »