sounding

Sounding Off: Stepping out from the crowd could be the only option

David Armstrong, CEO, HolidayPirates “Running an OTA, you find yourself in a vicious circle… where everyone is doing more or less the same.” Quote from David Armstrong, CEO at HolidayPirates, in an article on PhocusWire this week. Each Friday, PhocusWire dissects and debates an industry trend or new development covered on our site that week. …

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Sounding Off: Personalization can be a great equalizer

Matt Langie, VP of product marketing, Adara “The beauty of personalization is that it doesn’t require AI and a seven-figure marketing tech budget to execute.” Quote from Matt Langie, vice president of product marketing at Adara, in an article on PhocusWire this week on how smaller travel brands can achieve personalization.  Each Friday, PhocusWire dissects …

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