Spans

4 Simple Ways To Market To Short Attention Spans Online

4 Simple Ways To Market To Short Attention Spans Online Marketing to any audience requires grabbing (and holding) their attention long enough to get your message across. The problem is, today’s internet users have a short attention span and even shorter patience. If you don’t capture attention fast, you risk losing potential customers before you’ve …

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Email Subscriber Attention Spans: Increasing, Still Short

We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. Whether or not the measurement is accurate, it’s hard to deny that attention spans are decreasing… or are they? According to an analysis of billions of emails, summarized in an infographic, Litmus found that attention spans—at least …

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